Course curriculum

    1. Lesson 1 video: Chapter 1 - The role of email marketing

    2. Lesson 1 slides: Chapter 1 - The role of email marketing

    3. Task 1 - email marketing challenges

    4. Chapter 1 quiz

    1. Lesson 2 video: Chapter 2 - Defining an Email Marketing Strategy

    2. Lesson 2 slides: Chapter 2 - Email Strategy

    3. SWOTELL framework to complete

    4. PESTLE framework to complete

    5. COMPETE framework to complete

    6. SCALE framework - create your email objective

    7. Task 2 - identify email strategy challenges

    8. Chapter 2 quiz

    1. Lesson 3 - Chapter 3 - Choosing the technology

    2. Lesson 3 slides: Chapter 3 - Choosing the right technology

    3. Task 3 - Is the technology the right fit?

    4. Chapter 3 quiz

    1. Lesson 4 - Chapter 4 - The sign up process and list building

    2. Lesson 4 slides - Chapter 4: The sign-up process and list building

    3. Task 4 - Reviewing the email sign-up process

    4. Chapter 4 quiz

    1. Lesson 5 - Chapter 5 - Automation

    2. Lesson 5 slides - Chapter 5 - Automation

    3. Task 5 - Three warnings when using email automation

    4. Chapter 5 quiz

    1. Lesson 6 - Chapter 6 - Deliverability and domain infrastructure

    2. Lesson 6 slides - Chapter 6 - Deliverability & domain infrastructure

    3. Video to watch - Chapter 6: DMARC what is it and how does it work?

    4. Task 6 - Webinar to watch

    5. Additional resources: Chapter 6

    6. Chapter 6 quiz

About this course

  • £239.00
  • 77 lessons

This online email course includes:

  • Become an email marketing pro with 14 chapters to learn from which includes over 20 hours of content. There is also an optional final project available to test your knowledge at the end of the course.

  • Course materials includes videos, activities, quizzes, must-read articles, PDF resources and slides. Receive a certificate once you've completed the course.

  • Available for 12 months from sign up, you don't have to rush through this online course and can take your time. You can also come back as many times as you'd like!

Receive your certificate

You'll receive a personal certificate after completing The Email Marketing course to show off your achievement!
A certificate is provided when you've successfully completed the course

Your email marketing tutor

Jenna Tiffany

Jenna Tiffany, multi-award-winning marketer and author, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on marketing strategy. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Published author with new multi-award winning book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing.

Increase your revenue from email marketing today

Start this online course at your own pace today and have access for 1 whole year!

Sign up today £239/$304

Social proof: testimonials

“I’ve known Jenna and the Let’sTalk Strategy team for over 3 years ago, who is truly an expert and a leading voice in email marketing. Their knowledge and passion for email marketing is unrivalled in the UK and has huge influence in the US. Instrumentally, the team has also helped us by introducing cutting edge technology in our email capabilities that has seen double % figure growth in our performances, something that we also rolled out globally. Let’sTalk Strategy should be considered a top choice for anyone looking to partner with.”

Marc Lantrok, Accor

“She has an incredible knowledge of the email space as well as the practical application that support effective business strategies. I have had the pleasure of not only seeing her present but also presented alongside her. She’s interesting and engaging and passionate in her presentations. Jenna is super passionate about everything she does and has been instrumental in delivering quality content.”

Lili Boev, Fortius

“I've worked with Jenna on various digital projects and presented alongside her at a couple of conferences. She is an excellent communicator with an ability to convey difficult concepts in terms that are easy to understand, digest and action. I've always found her input insightful, thought-provoking and excellently delivered.”

Chris Pile, BT

“Jenna is hugely accountable and proactive, takes a huge pride in everything she does, achieves through collaboration and strong leadership....I respect and admire her views and positions, she constantly challenges and pushes to achieve more, she thinks creatively around any problem she is faced with. ...I have worked with many talented individuals throughout my career and Jenna is undoubtedly top of that list!”

Michele Gettins, Iamproperty

“Jenna is a knowledgable and experienced digital marketing professional, but key to her success in this role is her ability to take that experience and use it to deliver tangible advice for clients that is easy to understand and most importantly delivers results.”

Michael Barber, Virgin Money